Bachelor of Business (Strategic Advertising and Public Relations)

About the course

This major in QUT’s Bachelor of Business prepares you to plan and deliver strategic advertising and public relations across modern media channels. You’ll build skills in brand communication, campaign strategy, audience insight and content development, with a strong industry and real-world focus. The course supports flexible study options and develops broad business capability alongside communication expertise in this bachelor-level business discipline. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles creating and managing brand and reputation campaigns across agencies, in-house marketing teams, government and not-for-profits. Career paths may include advertising account executive, strategic planner, PR/communications officer, media and community relations adviser, content or social media strategist, and brand or campaign coordinator. This bachelor-level business discipline supports entry into advertising and public relations careers in diverse industries. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR/Selection rank 70.00.

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)