Bachelor of Business (Strategic Advertising and Public Relations)

关于课程

This major in QUT’s Bachelor of Business prepares you to plan and deliver strategic advertising and public relations across modern media channels. You’ll build skills in brand communication, campaign strategy, audience insight and content development, with a strong industry and real-world focus. The course supports flexible study options and develops broad business capability alongside communication expertise in this bachelor-level business discipline. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles creating and managing brand and reputation campaigns across agencies, in-house marketing teams, government and not-for-profits. Career paths may include advertising account executive, strategic planner, PR/communications officer, media and community relations adviser, content or social media strategist, and brand or campaign coordinator. This bachelor-level business discipline supports entry into advertising and public relations careers in diverse industries. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR/Selection rank 70.00.

布里斯班的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,467 - 1,940	每月租金 （中心外有一间卧室） A$ 1,073 - 1,419
运输 （日常的） A$ 7 - 8	每月公用事业费用 （电力、移动和互联网） A$ 237 - 314

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)