Bachelor of Business (Strategic Advertising and Public Relations)

Về khóa học

This major in QUT’s Bachelor of Business prepares you to plan and deliver strategic advertising and public relations across modern media channels. You’ll build skills in brand communication, campaign strategy, audience insight and content development, with a strong industry and real-world focus. The course supports flexible study options and develops broad business capability alongside communication expertise in this bachelor-level business discipline. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Kết quả nghề nghiệp

Graduates can pursue roles creating and managing brand and reputation campaigns across agencies, in-house marketing teams, government and not-for-profits. Career paths may include advertising account executive, strategic planner, PR/communications officer, media and community relations adviser, content or social media strategist, and brand or campaign coordinator. This bachelor-level business discipline supports entry into advertising and public relations careers in diverse industries. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Yêu cầu đầu vào

ATAR/Selection rank 70.00.

Chi phí sinh hoạt ở Brisbane**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 17 - 23	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.467 - 1.940	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.073 - 1.419
Giao thông công cộng (Hằng ngày) A$ 7 - 8	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 237 - 314

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)