Master of Marketing (Social Impact)

About the course

The Master of Marketing (Social Impact) at Swinburne develops advanced marketing capabilities with an emphasis on creating positive social and community outcomes. You’ll explore contemporary marketing strategy, customer and market insights, and responsible brand and communications practices, applying concepts to real-world contexts. The course is designed for professionals seeking to strengthen strategic marketing expertise through a specialised master’s in business and commerce.

Career outcome

Graduates can pursue marketing roles where commercial performance and social outcomes intersect, including brand and marketing management, digital and content marketing, communications, customer insights and strategy. The specialisation supports work in purpose-led businesses, government and not-for-profit organisations, social enterprises and agencies. This master’s can help advance careers requiring senior, ethical and evidence-based marketing decision-making in business and commerce.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)