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About the course
The Master of Marketing at UOW develops advanced marketing capability for a fast-changing digital environment. You examine how AI, big data and digital media are reshaping customer engagement and brand strategy, and build skills to analyse consumer behaviour and design effective, evidence-based campaigns. The course is designed to strengthen technical marketing expertise for contemporary business practice at master’s level in marketing. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.
Career outcome
Graduates can pursue roles across brand, digital and communications functions in a wide range of industries. Typical opportunities include digital marketer, advertising officer, consumer researcher, copywriter, corporate communications specialist, media relations officer, public relations manager, publicity agent, social media manager, and product development roles. This master’s qualification supports professional advancement in marketing and communications-focused careers. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.
Living Costs in Wollongong**
Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21 |
Rent per Month (1 bedroom in City Centre) A$ 1,452 - 1,921 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,188 - 1,572 |
Transportation (Daily) A$ 6 - 7 |
Utilities per Month (Electricity, Mobile & Internet) A$ 242 - 320 |
Average Salary***
