市场营销硕士

关于课程

The Master of Marketing at UOW develops advanced marketing capability for a fast-changing digital environment. You examine how AI, big data and digital media are reshaping customer engagement and brand strategy, and build skills to analyse consumer behaviour and design effective, evidence-based campaigns. The course is designed to strengthen technical marketing expertise for contemporary business practice at master’s level in marketing. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.

职业成果

Graduates can pursue roles across brand, digital and communications functions in a wide range of industries. Typical opportunities include digital marketer, advertising officer, consumer researcher, copywriter, corporate communications specialist, media relations officer, public relations manager, publicity agent, social media manager, and product development roles. This master’s qualification supports professional advancement in marketing and communications-focused careers. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

卧龙岗的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 16 - 21	每月租金 （市中心一间卧室） A$ 1,452 - 1,921	每月租金 （中心外有一间卧室） A$ 1,188 - 1,572
运输 （日常的） A$ 6 - 7	每月公用事业费用 （电力、移动和互联网） A$ 242 - 320

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)