Thạc sĩ tiếp thị

Về khóa học

The Master of Marketing at UOW develops advanced marketing capability for a fast-changing digital environment. You examine how AI, big data and digital media are reshaping customer engagement and brand strategy, and build skills to analyse consumer behaviour and design effective, evidence-based campaigns. The course is designed to strengthen technical marketing expertise for contemporary business practice at master’s level in marketing. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.

Kết quả nghề nghiệp

Graduates can pursue roles across brand, digital and communications functions in a wide range of industries. Typical opportunities include digital marketer, advertising officer, consumer researcher, copywriter, corporate communications specialist, media relations officer, public relations manager, publicity agent, social media manager, and product development roles. This master’s qualification supports professional advancement in marketing and communications-focused careers. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Chi phí sinh hoạt ở Wollongong**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 16 - 21	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.452 - 1.921	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.188 - 1.572
Giao thông công cộng (Hằng ngày) A$ 6 - 7	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 242 - 320

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)