Global Master of Business Administration (Digital Marketing)

About the course

The Global Master of Business Administration (Digital Marketing) develops advanced business leadership capability with a specialisation in contemporary digital marketing strategy. You’ll build skills in managing organisations, making evidence-based decisions and applying digital channels, analytics and customer insights to drive growth. Designed for professionals seeking global perspectives, the course supports career progression through integrated business and marketing learning. This is a Master coursework programme in business and digital marketing.

Career outcome

Graduates can pursue roles where strategic management and digital marketing intersect, such as digital marketing manager, brand or product manager, marketing strategist, growth or customer acquisition lead, and marketing analytics specialist. The qualification can also support progression into broader management roles that require strong commercial judgement and market orientation across industries including services, retail, technology and consulting. This is a Master coursework pathway for careers in business leadership and digital marketing.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)