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About the course
The Master of Applied Business Analytics is a flexible program designed for working professionals to develop practical, job-ready business analytics capability. It focuses on analysing and interpreting data to drive strategic decision-making and solve real-world business problems using contemporary analytics techniques. Study can be undertaken on campus (Parkville) or online, with options for streamed specialisations or an individual research project.
What you might learn
Students build an integrated skill set spanning foundational and advanced analytics methods and how to apply analytics frameworks across diverse business contexts. The course aims to strengthen quantitative capability in areas such as mathematics, statistics, computer science and business economics, and develop the ability to translate analytical insights into business impact. It is designed to help professionals upskill for data-driven roles while balancing study with work commitments.
Career outcome
Graduates are prepared for roles that apply analytics to business decision-making across a range of industries, including marketing, finance and operations/supply chain. The program supports pathways into business analytics and data-driven strategy positions where interpreting data and communicating insights are central. Skills gained can support career advancement into specialist analytics roles or broader leadership roles that require evidence-based decision-making.
Average Salary***
