Global Master of Business Administration (Digital Marketing)

关于课程

The Global Master of Business Administration (Digital Marketing) develops advanced business leadership capability with a specialisation in contemporary digital marketing strategy. You’ll build skills in managing organisations, making evidence-based decisions and applying digital channels, analytics and customer insights to drive growth. Designed for professionals seeking global perspectives, the course supports career progression through integrated business and marketing learning. This is a Master coursework programme in business and digital marketing.

职业成果

Graduates can pursue roles where strategic management and digital marketing intersect, such as digital marketing manager, brand or product manager, marketing strategist, growth or customer acquisition lead, and marketing analytics specialist. The qualification can also support progression into broader management roles that require strong commercial judgement and market orientation across industries including services, retail, technology and consulting. This is a Master coursework pathway for careers in business leadership and digital marketing.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)