Graduate Certificate of Business (Marketing)

About the course

Deakin’s Graduate Certificate of Business (Marketing) introduces key marketing concepts for professionals looking to upskill or change careers. You will build foundations in consumer behaviour and marketing management while developing practical, employer-relevant skills. The course allows electives in areas such as MarTech, digital and social media marketing, design thinking, analytics and sustainability, and can provide a pathway into the Master of Business (Marketing). This is a postgraduate marketing qualification.

Career outcome

Graduates can apply core marketing capabilities across many industries, supporting roles in areas such as marketing coordination, brand and communications support, digital and social media marketing, customer/consumer insights and marketing operations. The course strengthens understanding of consumer behaviour and marketing decision-making and can complement experience in business, sales or management. It also provides a pathway for further study toward advanced marketing qualifications at postgraduate level.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)