Graduate Certificate in Marketing and Digital Strategy

About the course

This Graduate Certificate builds strategic marketing capability for a fast-changing digital environment. You’ll develop a foundation in marketing theory and consumer psychology while learning to design and manage digital marketing strategies. The program is suited to professionals looking to upskill or pivot into marketing, and can provide a pathway to the Master of Marketing and Digital Strategy. This is postgraduate study in Business & Commerce. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.

Career outcome

Graduates can apply analytical and strategic marketing skills to plan, implement and manage marketing activity across channels, supporting customer value, positioning and competitive advantage in local and global contexts. Typical roles include marketing coordinator, market research officer, media analyst, marketing manager and brand manager, with opportunities across private, public and not-for-profit sectors. This is a Graduate Certificate in Business & Commerce focused on marketing and digital strategy.

Living Costs in Newcastle**

Restaurant (Meal, Inexpensive Restaurant) A$ 22 - 29	Rent per Month (1 bedroom in City Centre) A$ 1,199 - 1,586	Rent per Month (1 bedroom Outside of Centre) A$ 1,079 - 1,427
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 267 - 353

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)