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About the course
This second major develops skills across advertising, integrated marketing communication, marketing and public relations. You’ll study how audiences engage with brands and media channels, plan and create campaigns, and use analytics to optimise communication. The structure offers unit choices across these specialisations and can be taken with an eligible bachelor program. This is an undergraduate major in media and communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates can pursue roles supporting brand and communication strategy across agencies and in-house teams. Career paths may include advertising or marketing coordinator, digital marketing assistant, content and campaign support roles, media and audience insights assistant, and junior public relations/communications roles. Skills are applicable across corporate, government, not-for-profit and creative industries. This is an undergraduate major in media and communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.
Living Costs in Brisbane**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419 |
Transportation (Daily) A$ 7 - 8 |
Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314 |
Average Salary***
