Second Major: Advertising, Integrated Marketing Communication, Marketing and Public Relations

Về khóa học

This second major develops skills across advertising, integrated marketing communication, marketing and public relations. You’ll study how audiences engage with brands and media channels, plan and create campaigns, and use analytics to optimise communication. The structure offers unit choices across these specialisations and can be taken with an eligible bachelor program. This is an undergraduate major in media and communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Kết quả nghề nghiệp

Graduates can pursue roles supporting brand and communication strategy across agencies and in-house teams. Career paths may include advertising or marketing coordinator, digital marketing assistant, content and campaign support roles, media and audience insights assistant, and junior public relations/communications roles. Skills are applicable across corporate, government, not-for-profit and creative industries. This is an undergraduate major in media and communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Chi phí sinh hoạt ở Brisbane**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 17 - 23	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.467 - 1.940	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.073 - 1.419
Giao thông công cộng (Hằng ngày) A$ 7 - 8	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 237 - 314

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)