Second Major: Advertising, Integrated Marketing Communication, Marketing and Public Relations

关于课程

This second major develops skills across advertising, integrated marketing communication, marketing and public relations. You’ll study how audiences engage with brands and media channels, plan and create campaigns, and use analytics to optimise communication. The structure offers unit choices across these specialisations and can be taken with an eligible bachelor program. This is an undergraduate major in media and communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles supporting brand and communication strategy across agencies and in-house teams. Career paths may include advertising or marketing coordinator, digital marketing assistant, content and campaign support roles, media and audience insights assistant, and junior public relations/communications roles. Skills are applicable across corporate, government, not-for-profit and creative industries. This is an undergraduate major in media and communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

布里斯班的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,467 - 1,940	每月租金 （中心外有一间卧室） A$ 1,073 - 1,419
运输 （日常的） A$ 7 - 8	每月公用事业费用 （电力、移动和互联网） A$ 237 - 314

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)