Bachelor in Public Relations (Honours)

About the course

This undergraduate programme at Penang campus builds core and applied knowledge in Media & Communication. Study spans journalism, public relations, digital media production, and strategic communication planning. The programme develops media literacy, content creation, and professional communication skills for digital and corporate environments.

Career outcome

Graduates are equipped for professional entry roles in Media & Communication and further postgraduate study. Graduates work in PR, marketing communication, media production, and corporate communications. Preparing graduates for media, public relations, marketing communication, and digital content production roles.

Living Costs in Penang**

Restaurant (Meal, Inexpensive Restaurant) RM 9 - 12	Rent per Month (1 bedroom in City Centre) RM 870 - 1,150	Rent per Month (1 bedroom Outside of Centre) RM 576 - 762
Transportation (Daily) RM 3 - 4	Utilities per Month (Electricity, Mobile & Internet) RM 239 - 316

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)