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About the course
This undergraduate major builds skills in creating persuasive, original advertising and strong visual design. You’ll develop idea generation, art direction, design and creative strategy while also learning the business side of advertising such as planning, consumer research and campaign management. The major includes authentic, industry-aligned projects and opportunities to enter recognised student competitions, and is studied within Curtin’s Bachelor of Design.
Career outcome
Graduates can pursue roles across advertising, marketing and communications where creative and strategic skills are valued. Typical pathways include creative or art director, copywriter, advertising and marketing coordinator, advertising campaign manager, and client services roles such as account manager or account director. Employment is commonly found in advertising agencies, in-house marketing teams, media and communications organisations, and publishing, supported by professional networking opportunities in the design and advertising sectors.
Average Salary***
