Bachelor of Digital Marketing and Advertising

About the course

Build creative and data-driven skills for modern marketing and advertising. You will learn to develop brand strategy, create compelling content, and use analytics and industry tools across digital platforms, with an emphasis on ethical use of emerging technologies including AI. The course includes hands-on projects and work-integrated learning options, with flexible study on campus or online for a Bachelor-level qualification in digital marketing and advertising. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Prepare for roles across marketing, advertising and digital communications, combining strategy, creativity and analytics. Graduates may work in advertising agencies, digital media teams, brand and marketing departments and content studios, producing integrated campaigns, managing client relationships and evaluating performance using data insights. This Bachelor degree supports pathways into digital marketing and advertising careers in a fast-changing, digital-first communications industry.

Entry requirements

ATAR 50 (Deakin Guaranteed ATAR 55) or equivalent.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)