Bachelor of Digital Marketing and Advertising

Về khóa học

Build creative and data-driven skills for modern marketing and advertising. You will learn to develop brand strategy, create compelling content, and use analytics and industry tools across digital platforms, with an emphasis on ethical use of emerging technologies including AI. The course includes hands-on projects and work-integrated learning options, with flexible study on campus or online for a Bachelor-level qualification in digital marketing and advertising. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Kết quả nghề nghiệp

Prepare for roles across marketing, advertising and digital communications, combining strategy, creativity and analytics. Graduates may work in advertising agencies, digital media teams, brand and marketing departments and content studios, producing integrated campaigns, managing client relationships and evaluating performance using data insights. This Bachelor degree supports pathways into digital marketing and advertising careers in a fast-changing, digital-first communications industry.

Yêu cầu đầu vào

ATAR 50 (Deakin Guaranteed ATAR 55) or equivalent.

Chi phí sinh hoạt ở Melbourne**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 15 - 20	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.583 - 2.094	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.207 - 1.596
Giao thông công cộng (Hằng ngày) A$ 7 - 9	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 240 - 318

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)