Bachelor of Digital Marketing and Advertising

关于课程

Build creative and data-driven skills for modern marketing and advertising. You will learn to develop brand strategy, create compelling content, and use analytics and industry tools across digital platforms, with an emphasis on ethical use of emerging technologies including AI. The course includes hands-on projects and work-integrated learning options, with flexible study on campus or online for a Bachelor-level qualification in digital marketing and advertising. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Prepare for roles across marketing, advertising and digital communications, combining strategy, creativity and analytics. Graduates may work in advertising agencies, digital media teams, brand and marketing departments and content studios, producing integrated campaigns, managing client relationships and evaluating performance using data insights. This Bachelor degree supports pathways into digital marketing and advertising careers in a fast-changing, digital-first communications industry.

Entry requirements

ATAR 50 (Deakin Guaranteed ATAR 55) or equivalent.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)