Bachelor of Digital Marketing and Advertising

About the course

Deakin’s Bachelor of Digital Marketing and Advertising builds creative and data-driven capability to plan, produce and evaluate brand communication for digital-first markets. You’ll develop skills across consumer psychology, analytics, copywriting, art direction and social media strategy, using contemporary industry tools and emerging technologies (including ethical use of AI). Projects and work-integrated learning help you graduate job-ready for bachelor-level roles in marketing and advertising.

Career outcome

Graduates can pursue roles across digital marketing, advertising and brand communication, applying analytics and creativity to deliver integrated campaigns. Career paths may include digital marketing specialist, social media strategist, content creator/copywriter, brand coordinator, advertising account executive, campaign or performance marketing assistant, and roles in client services. Opportunities exist in agencies, in-house marketing teams, media and creative studios, reflecting a bachelor-level pathway in marketing and advertising.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)