Bachelor of Digital Marketing and Advertising

关于课程

Deakin’s Bachelor of Digital Marketing and Advertising builds creative and data-driven capability to plan, produce and evaluate brand communication for digital-first markets. You’ll develop skills across consumer psychology, analytics, copywriting, art direction and social media strategy, using contemporary industry tools and emerging technologies (including ethical use of AI). Projects and work-integrated learning help you graduate job-ready for bachelor-level roles in marketing and advertising.

职业成果

Graduates can pursue roles across digital marketing, advertising and brand communication, applying analytics and creativity to deliver integrated campaigns. Career paths may include digital marketing specialist, social media strategist, content creator/copywriter, brand coordinator, advertising account executive, campaign or performance marketing assistant, and roles in client services. Opportunities exist in agencies, in-house marketing teams, media and creative studios, reflecting a bachelor-level pathway in marketing and advertising.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)