Bachelor of Digital Marketing and Advertising

Về khóa học

Deakin’s Bachelor of Digital Marketing and Advertising builds creative and data-driven capability to plan, produce and evaluate brand communication for digital-first markets. You’ll develop skills across consumer psychology, analytics, copywriting, art direction and social media strategy, using contemporary industry tools and emerging technologies (including ethical use of AI). Projects and work-integrated learning help you graduate job-ready for bachelor-level roles in marketing and advertising.

Kết quả nghề nghiệp

Graduates can pursue roles across digital marketing, advertising and brand communication, applying analytics and creativity to deliver integrated campaigns. Career paths may include digital marketing specialist, social media strategist, content creator/copywriter, brand coordinator, advertising account executive, campaign or performance marketing assistant, and roles in client services. Opportunities exist in agencies, in-house marketing teams, media and creative studios, reflecting a bachelor-level pathway in marketing and advertising.

Chi phí sinh hoạt ở Melbourne**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 15 - 20	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.583 - 2.094	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.207 - 1.596
Giao thông công cộng (Hằng ngày) A$ 7 - 9	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 240 - 318

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)