Bachelor of Communication (Promotional Communication)

About the course

This major in the Bachelor of Communication develops skills in strategic promotional communication across advertising, public relations, content marketing and social media. You’ll learn to plan and deliver persuasive campaigns supported by audience insights, digital analytics and strong visual communication. Practical projects build capability in creating brand experiences and compelling content across contemporary media channels in a bachelor-level communication degree. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles across advertising, PR and brand communication, including social media strategist, content creator, digital communications officer, campaign coordinator and branding assistant. The course builds capability in audience research, campaign planning, visual content and analytics, supporting work in agencies, in-house marketing teams, media organisations and not-for-profits. Outcomes align with bachelor-level careers in media and communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR/Selection rank 70.00 (Semester 1, 2026 threshold).

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)