Bachelor of Communication (Promotional Communication)

Về khóa học

This major in the Bachelor of Communication develops skills in strategic promotional communication across advertising, public relations, content marketing and social media. You’ll learn to plan and deliver persuasive campaigns supported by audience insights, digital analytics and strong visual communication. Practical projects build capability in creating brand experiences and compelling content across contemporary media channels in a bachelor-level communication degree. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Kết quả nghề nghiệp

Graduates can pursue roles across advertising, PR and brand communication, including social media strategist, content creator, digital communications officer, campaign coordinator and branding assistant. The course builds capability in audience research, campaign planning, visual content and analytics, supporting work in agencies, in-house marketing teams, media organisations and not-for-profits. Outcomes align with bachelor-level careers in media and communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Yêu cầu đầu vào

ATAR/Selection rank 70.00 (Semester 1, 2026 threshold).

Chi phí sinh hoạt ở Brisbane**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 17 - 23	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.467 - 1.940	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.073 - 1.419
Giao thông công cộng (Hằng ngày) A$ 7 - 8	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 237 - 314

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)