Bachelor of Communication (Promotional Communication)

关于课程

This major in the Bachelor of Communication develops skills in strategic promotional communication across advertising, public relations, content marketing and social media. You’ll learn to plan and deliver persuasive campaigns supported by audience insights, digital analytics and strong visual communication. Practical projects build capability in creating brand experiences and compelling content across contemporary media channels in a bachelor-level communication degree. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles across advertising, PR and brand communication, including social media strategist, content creator, digital communications officer, campaign coordinator and branding assistant. The course builds capability in audience research, campaign planning, visual content and analytics, supporting work in agencies, in-house marketing teams, media organisations and not-for-profits. Outcomes align with bachelor-level careers in media and communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR/Selection rank 70.00 (Semester 1, 2026 threshold).

布里斯班的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,467 - 1,940	每月租金 （中心外有一间卧室） A$ 1,073 - 1,419
运输 （日常的） A$ 7 - 8	每月公用事业费用 （电力、移动和互联网） A$ 237 - 314

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)