Bachelor of Communication and Media (Marketing Communication and Advertising)

About the course

This major within UOW’s Bachelor of Communication and Media develops skills in persuasive communication, advertising and marketing strategy, and creating content for contemporary media channels. You’ll explore how audiences, brands and campaigns work across digital and traditional platforms while building practical industry-relevant capabilities. The degree supports a broad foundation for undergraduate study in media and communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates may work in advertising, marketing and media roles such as account executive, advertising or brand manager, campaign manager, copywriter, art or creative director, digital marketing officer, media buyer, and media sales manager. The program supports careers across agencies, corporate communications teams, media organisations and creative industries. This provides bachelor-level preparation for professional practice in marketing communication and advertising. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR-SR 70 (or IBAS 26.25).

Living Costs in Wollongong**

Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21	Rent per Month (1 bedroom in City Centre) A$ 1,452 - 1,921	Rent per Month (1 bedroom Outside of Centre) A$ 1,188 - 1,572
Transportation (Daily) A$ 6 - 7	Utilities per Month (Electricity, Mobile & Internet) A$ 242 - 320

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)