Bachelor of Business (Marketing)

About the course

The Bachelor of Business (Marketing) at Swinburne builds skills in understanding customers, shaping brands and planning marketing strategies across digital and traditional channels. You’ll learn to analyse markets and consumer behaviour, develop campaigns and apply practical business knowledge to real problems. The course provides a broad business foundation with a marketing specialisation for bachelor-level study in business and commerce. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles that create and deliver value for organisations through market research, branding and communications. Typical pathways include marketing coordinator, digital marketing specialist, brand assistant/manager, social media or content roles, customer/CRM support and sales or business development. Opportunities exist across agencies, corporates, retail, tech and not-for-profits, building a bachelor-level career in business and commerce. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)