Cử nhân Kinh doanh (Tiếp thị)

Về khóa học

The Bachelor of Business (Marketing) at Swinburne builds skills in understanding customers, shaping brands and planning marketing strategies across digital and traditional channels. You’ll learn to analyse markets and consumer behaviour, develop campaigns and apply practical business knowledge to real problems. The course provides a broad business foundation with a marketing specialisation for bachelor-level study in business and commerce. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Kết quả nghề nghiệp

Graduates can pursue roles that create and deliver value for organisations through market research, branding and communications. Typical pathways include marketing coordinator, digital marketing specialist, brand assistant/manager, social media or content roles, customer/CRM support and sales or business development. Opportunities exist across agencies, corporates, retail, tech and not-for-profits, building a bachelor-level career in business and commerce. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Chi phí sinh hoạt ở Melbourne**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 15 - 20	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.583 - 2.094	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.207 - 1.596
Giao thông công cộng (Hằng ngày) A$ 7 - 9	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 240 - 318

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)