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About the course
This honours year builds advanced analytical, theoretical and empirical skills for high-achieving business graduates in strategic advertising and public relations. You’ll consolidate and extend prior study, working closely with an academic supervisor to integrate practical and conceptual knowledge. A key feature is completing a substantial independent research thesis, demonstrating rigour, motivation and commitment in this honours-level business discipline. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates are prepared for specialist roles across advertising, public relations and strategic communications, combining research capability with industry-focused insight. Career paths may include account executive, brand consultant, copywriter, creative director, digital marketing specialist, media adviser/planner, internal communications specialist, press secretary, publicist, or stakeholder engagement manager. This honours qualification strengthens employability and pathways in business and communication-focused industries.
Living Costs in Brisbane**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419 |
Transportation (Daily) A$ 7 - 8 |
Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314 |
Average Salary***
