Bachelor of Business (Honours) (Strategic Advertising and Public Relations)

关于课程

This honours year builds advanced analytical, theoretical and empirical skills for high-achieving business graduates in strategic advertising and public relations. You’ll consolidate and extend prior study, working closely with an academic supervisor to integrate practical and conceptual knowledge. A key feature is completing a substantial independent research thesis, demonstrating rigour, motivation and commitment in this honours-level business discipline. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates are prepared for specialist roles across advertising, public relations and strategic communications, combining research capability with industry-focused insight. Career paths may include account executive, brand consultant, copywriter, creative director, digital marketing specialist, media adviser/planner, internal communications specialist, press secretary, publicist, or stakeholder engagement manager. This honours qualification strengthens employability and pathways in business and communication-focused industries.

布里斯班的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,467 - 1,940	每月租金 （中心外有一间卧室） A$ 1,073 - 1,419
运输 （日常的） A$ 7 - 8	每月公用事业费用 （电力、移动和互联网） A$ 237 - 314

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)