Bachelor of Arts (Honours) in Marketing Management

About the course

Covers branding, consumer behaviour, market research and marketing strategy. Builds skills to plan and execute campaigns across channels with a focus on customer value. The Bachelor of Arts (Honours) in Marketing Management (Bachelor Degree / Honours Degree) curriculum develops core academic skills, critical thinking, and discipline-specific foundations needed for progression into higher-level university study.

Career outcome

Prepares for marketing executive and coordinator roles in agencies and in-house teams. Graduates may work in brand support, market research assistance, or campaign operations. Graduates can progress to further degree pathways and entry-level opportunities connected to Business & Commerce, including roles that value analytical thinking, communication, and digital competency.

Living Costs in Kuala Lumpur**

Restaurant (Meal, Inexpensive Restaurant) RM 10 - 14	Rent per Month (1 bedroom in City Centre) RM 1,876 - 2,481	Rent per Month (1 bedroom Outside of Centre) RM 1,086 - 1,436
Transportation (Daily) RM 5 - 6	Utilities per Month (Electricity, Mobile & Internet) RM 294 - 388

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)