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About the course
Develop strategic marketing skills to analyse consumer behaviour and market conditions, then design, communicate and evaluate marketing solutions for organisations. You’ll build practical, industry-relevant capability through real-world learning, case studies and work integrated experiences, with options to study online or on campus. This bachelor degree prepares you for contemporary marketing practice within a business context. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduate prepared for roles across brand, product and customer marketing, digital and social media marketing, market research and insights, communications and campaign planning. The course supports pathways into agencies, corporate marketing teams, retail and service industries, and government or not-for-profit organisations, with skills adaptable to local and global markets. This bachelor degree supports entry into professional marketing careers. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.
Living Costs in Brisbane**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419 |
Transportation (Daily) A$ 7 - 8 |
Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314 |
Average Salary***
