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About the course
Taught by the Department of Management and Marketing, the Doctoral Program in Marketing provides rigorous research training and the opportunity to work on independent research projects with world-renowned academics. The program is structured as a 2-year Master of Commerce (coursework) followed by a 3-year PhD, preparing candidates for advanced academic and applied research careers. It also offers scholarship and research support opportunities, including conference travel funding for confirmed PhD candidates.
What you might learn
The course aims to develop advanced research capability in marketing through structured training and substantial independent research activity. Students build high-level skills in designing, conducting and communicating research that addresses meaningful marketing and organisational problems. Graduates are prepared to contribute original knowledge to the marketing discipline and broader business research community.
Career outcome
Graduates are primarily prepared for research-focused academic roles in marketing and related business disciplines. The research training also supports careers in applied research and development teams in industry and the public sector, where advanced analytical and research design skills are valued. Outcomes can include roles in research leadership, policy and insights functions, and specialist marketing analytics or consumer/market research positions.
Average Salary***
