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About the course
This postgraduate Marketing specialisation lets you build advanced capability in key marketing domains within a broader degree. You’ll deepen your understanding of consumer behaviour, marketing theory and research, strategy, and strategic branding, and learn from research-active academics with industry experience. The specialisation also includes opportunities for applied, independent research on real marketing problems as part of postgraduate study in Business & Commerce.
Career outcome
Graduates can pursue marketing and communications roles across agencies, corporates, government and not-for-profits. Typical pathways include brand or product management, digital marketing, marketing strategy, advertising and integrated communications, market analysis, consumer insights and social research, content production, consulting and public relations. This specialisation supports progression into specialist roles by strengthening strategic and research-led capability in Business & Commerce at postgraduate level.
Living Costs in Sydney**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22 |
Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115 |
Transportation (Daily) A$ 9 - 10 |
Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290 |
Average Salary***
