Minor: Advertising, Integrated Marketing Communication, Marketing and Public Relations

About the course

This university-wide minor provides a focused set of units across advertising, integrated marketing communication, marketing and public relations. You build capability in audience and consumer insight, brand and marketing communication, and channel strategy, choosing from approved unit lists to suit your study plan. The minor is designed to complement degrees across faculties and is delivered as an undergraduate study area in marketing and communication. The programme develops business and management knowledge aligned with its qualification level and professional expectations.

Career outcome

This minor supports career pathways where marketing communication and stakeholder engagement skills are valued. It can strengthen preparation for roles such as marketing assistant/coordinator, advertising or media planning support, communications or content coordinator, and public relations assistant across agencies, corporates, government and not-for-profits. As a university-wide minor, it broadens an undergraduate degree with applied capability in media and communication. Preparing graduates for business-related roles and further study pathways matched to the programme level.

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)