Minor: Advertising, Integrated Marketing Communication, Marketing and Public Relations

关于课程

This university-wide minor provides a focused set of units across advertising, integrated marketing communication, marketing and public relations. You build capability in audience and consumer insight, brand and marketing communication, and channel strategy, choosing from approved unit lists to suit your study plan. The minor is designed to complement degrees across faculties and is delivered as an undergraduate study area in marketing and communication. The programme develops business and management knowledge aligned with its qualification level and professional expectations.

职业成果

This minor supports career pathways where marketing communication and stakeholder engagement skills are valued. It can strengthen preparation for roles such as marketing assistant/coordinator, advertising or media planning support, communications or content coordinator, and public relations assistant across agencies, corporates, government and not-for-profits. As a university-wide minor, it broadens an undergraduate degree with applied capability in media and communication. Preparing graduates for business-related roles and further study pathways matched to the programme level.

布里斯班的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,467 - 1,940	每月租金 （中心外有一间卧室） A$ 1,073 - 1,419
运输 （日常的） A$ 7 - 8	每月公用事业费用 （电力、移动和互联网） A$ 237 - 314

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)