Master of Science in Digital Marketing

About the course

MSc focused on contemporary marketing across digital channels. Builds skills in campaign planning, customer insight, and measuring performance in online environments. The Master of Science in Digital Marketing (Masters) curriculum develops core academic skills, critical thinking, and discipline-specific foundations needed for progression into higher-level university study.

Career outcome

Prepares for roles such as digital marketing manager, performance marketer, or brand strategist. Graduates may work in agencies, e-commerce, or in-house marketing teams. Graduates can progress to further degree pathways and entry-level opportunities connected to Business & Commerce, including roles that value analytical thinking, communication, and digital competency.

Living Costs in Kuala Lumpur**

Restaurant (Meal, Inexpensive Restaurant) RM 10 - 14	Rent per Month (1 bedroom in City Centre) RM 1,876 - 2,481	Rent per Month (1 bedroom Outside of Centre) RM 1,086 - 1,436
Transportation (Daily) RM 5 - 6	Utilities per Month (Electricity, Mobile & Internet) RM 294 - 388

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)