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About the course
This diploma develops end-to-end capability in social media marketing, with a strong emphasis on integrating artificial intelligence across campaign planning and execution. You’ll learn to design platform-specific strategies, create AI-enhanced content, manage organic communities, run paid social advertising, and apply data and analytics to optimise performance and conversions. This Diploma in Media & Communication is designed for job-ready digital marketing practice. The programme introduces business operations, customer service, and administrative leadership for commercial workplaces.
Career outcome
Graduates can pursue roles supporting social media strategy, content and community management, and performance-led social campaigns across agencies and in-house marketing teams. Typical opportunities include Social Media Manager, Digital Marketing Manager, Social Media Community Manager, Content Strategist, Advertising Specialist, or Marketing Consultant. This Diploma in Media & Communication supports entry to mid-level social and digital marketing roles using AI-enabled tools. Preparing graduates for supervisory, administration, and business support roles, or degree articulation.
Average Salary***
