Master of Marketing (Social Media)

About the course

The Master of Marketing (Social Media) develops advanced marketing capability with a focus on social platforms and digital engagement. You’ll build skills in planning and executing social media strategies, creating content, analysing performance data and understanding consumer behaviour in online environments. The course is designed to strengthen strategic and practical marketing expertise for modern organisations as a master’s-level marketing qualification.

Career outcome

Graduates can pursue roles focused on social and digital marketing strategy, content planning and community engagement across brands and agencies. Career pathways may include social media manager, digital marketing specialist, content strategist, community manager, marketing communications specialist or brand manager. The qualification supports progression into senior marketing roles that require data-informed decision-making and platform expertise in a master’s-level marketing discipline.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)