Master of Marketing (Social Media)

关于课程

The Master of Marketing (Social Media) develops advanced marketing capability with a focus on social platforms and digital engagement. You’ll build skills in planning and executing social media strategies, creating content, analysing performance data and understanding consumer behaviour in online environments. The course is designed to strengthen strategic and practical marketing expertise for modern organisations as a master’s-level marketing qualification.

职业成果

Graduates can pursue roles focused on social and digital marketing strategy, content planning and community engagement across brands and agencies. Career pathways may include social media manager, digital marketing specialist, content strategist, community manager, marketing communications specialist or brand manager. The qualification supports progression into senior marketing roles that require data-informed decision-making and platform expertise in a master’s-level marketing discipline.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)