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About the course
This 100% online Master’s programme is designed for marketers and business leaders who want to turn customer insight, digital channels, and brand strategy into measurable commercial growth. Delivered by Sunway Business School, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB), it helps students move beyond traditional marketing frameworks to build data-driven, customer-centric strategies.
Students learn to compete in saturated markets by applying consumer psychology and data analytics to understand what influences buying decisions. The programme also strengthens their ability to plan high-impact digital campaigns, evaluate market opportunities, and translate marketing activity into business results....
Career outcome
Graduates are prepared for marketing leadership roles, including marketing manager, brand director, and Chief Marketing Officer. The programme is also suitable for entrepreneurs and business owners building marketing capability within their own ventures.
Average Salary***
**Source: numbeo.com
***Source: PayScale.com (2026)
