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About the course
The Master of Marketing Management is designed for graduates and professionals from non-business disciplines who want to build strong marketing capability. You will complete a common management core in your first semester and then move into specialised marketing studies. The program develops evidence-based decision-making and practical problem-solving, with opportunities for industry placements through the CBE Internship courses.
What you might learn
You will gain the skills to analyse markets and consumer behaviour and to develop effective marketing responses. The program builds a foundation across key management disciplines, then develops advanced marketing capability drawing on economics, commerce, psychology, sociology and statistical analysis. Graduates learn to communicate effectively, lead ethically, collaborate on complex problems and apply evidence to strategy and marketing decisions.
Career outcome
Graduates can pursue roles across marketing and broader management functions in private, public and not-for-profit organisations. Potential pathways include marketing manager or coordinator, brand and product management, digital marketing and communications, customer insights and market research, and strategy support roles. The program’s analytical and leadership focus supports careers that require evidence-based planning, stakeholder communication and commercially informed decision-making.
Entry requirements
Applicants need a recognised bachelor degree (or equivalent) with at least GPA 5.0/7.0, or alternative pathways such as GPA 4.0/7.0 plus 3 years relevant ANZSCO Skill Level 1 experience, honours, a graduate certificate/diploma with required GPA, completion of an Evidence-Based Management edX MicroMasters (70% capstone), 48 postgraduate units with GPA 4.0/7.0, or GMAT 550 / GRE (155/155/4.0) with experience.
Average Salary***
