Bachelor of Psychological Science (Marketing)

About the course

UOW’s Bachelor of Psychological Science (Marketing) explores how people think, feel and behave, and applies that understanding to real-world marketing contexts. You’ll study evidence-based psychology alongside marketing-focused perspectives to help explain consumer decision-making and behaviour change. The degree builds foundational research and analytical skills and is delivered on campus at Wollongong as a three-year bachelor qualification in psychology. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles that combine behavioural insight with marketing practice, such as marketing or communications coordinator, consumer/market research assistant, customer insights analyst, behavioural research support roles, or positions in advertising and digital marketing teams. The psychology foundation is also relevant to people-focused roles across business and government. Career options align with a bachelor-level qualification applying psychological science in marketing and consumer behaviour settings.

Entry requirements

ATAR 75 (or IB 28.00).

Living Costs in Wollongong**

Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21	Rent per Month (1 bedroom in City Centre) A$ 1,452 - 1,921	Rent per Month (1 bedroom Outside of Centre) A$ 1,188 - 1,572
Transportation (Daily) A$ 6 - 7	Utilities per Month (Electricity, Mobile & Internet) A$ 242 - 320

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)