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About the course
The Marketing Major (MCom) provides in-depth study of marketing management and strategy, buyer behaviour and marketing research, with additional focus on areas such as marketing communications and digital marketing. You’ll build critical and analytical skills to address modern marketing challenges, including branding, B2B and services marketing, and sustainable and societal marketing, and complete a substantial research project within the Master of Commerce marketing discipline.
Career outcome
Graduates can pursue marketing roles across private, public and not-for-profit sectors, applying advanced skills in strategy, research and customer insight. Career directions may include marketing manager, brand or product manager, digital marketing specialist, marketing communications advisor, market research analyst or B2B/services marketing roles. The major supports work in industries such as tourism and other service sectors, aligned with master-level professional practice in marketing.
Average Salary***
