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About the course
The Master of Marketing (Entrepreneurship) develops advanced marketing capability with a strong focus on innovation, venture creation and entrepreneurial growth. You’ll learn to identify opportunities, shape value propositions and build go-to-market strategies using contemporary marketing tools and insights. The program is designed for graduates seeking specialist, industry-relevant skills at master’s level in business and marketing. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.
Career outcome
Graduates can pursue marketing and growth roles in startups, scale-ups and established organisations, applying entrepreneurial thinking to develop new products, markets and customer experiences. Typical pathways include marketing manager, brand or product manager, digital/growth marketer, business development manager or venture/innovation roles. This master’s qualification supports progression to leadership in marketing and entrepreneurship-focused business settings. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.
Living Costs in Melbourne**
Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20 |
Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596 |
Transportation (Daily) A$ 7 - 9 |
Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318 |
Average Salary***
