Bachelor of Business (Honours) (Marketing)

About the course

QUT’s Bachelor of Business (Honours) (Marketing) is a one-year research-focused program for high-achieving graduates who want to deepen their marketing expertise. You’ll study contemporary marketing issues, build advanced analytical and empirical skills, and work closely with an academic supervisor. The course integrates coursework with a substantial thesis, demonstrating your ability to undertake rigorous independent research in marketing at honours level. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates are prepared for advanced marketing roles that value strong analytical and research capability, and for pathways into further research study. You can apply honours-level training in market and consumer analysis, evidence-based decision making and strategy development in government, consulting, agencies and corporate marketing teams. Typical roles include marketing officer or marketing manager, supported by the credibility of an honours qualification in business marketing. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)