Master of Marketing (Business Analytics)

About the course

The Master of Marketing (Business Analytics) builds advanced marketing capability with a strong focus on data-driven decision making. You’ll learn to interpret customer and market data, apply analytics tools and techniques, and develop evidence-based marketing strategies across digital and traditional channels. The course is designed to strengthen strategic insight and practical skills for marketing leadership in a master-level business and commerce specialisation.

Career outcome

Graduates can pursue roles that combine marketing strategy and analytics, such as marketing analyst, digital marketing specialist, customer insights analyst, CRM/loyalty analyst, brand or product manager, and marketing manager. Skills are relevant across sectors including retail, services, technology, consumer goods and consulting, where organisations rely on customer data to guide targeting, acquisition and retention decisions in a master-level business and commerce career pathway. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)