Master of Marketing (Business Analytics)

Về khóa học

The Master of Marketing (Business Analytics) builds advanced marketing capability with a strong focus on data-driven decision making. You’ll learn to interpret customer and market data, apply analytics tools and techniques, and develop evidence-based marketing strategies across digital and traditional channels. The course is designed to strengthen strategic insight and practical skills for marketing leadership in a master-level business and commerce specialisation.

Kết quả nghề nghiệp

Graduates can pursue roles that combine marketing strategy and analytics, such as marketing analyst, digital marketing specialist, customer insights analyst, CRM/loyalty analyst, brand or product manager, and marketing manager. Skills are relevant across sectors including retail, services, technology, consumer goods and consulting, where organisations rely on customer data to guide targeting, acquisition and retention decisions in a master-level business and commerce career pathway. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Chi phí sinh hoạt ở Melbourne**

Nhà hàng (Bữa ăn, nhà hàng bình dân) A$ 15 - 20	Tiền thuê mỗi tháng (1 phòng ngủ ở trung tâm thành phố) A$ 1.583 - 2.094	Tiền thuê mỗi tháng (1 phòng ngủ ngoài trung tâm) A$ 1.207 - 1.596
Giao thông công cộng (Hằng ngày) A$ 7 - 9	Tiện ích mỗi tháng (Điện, Di động & Internet) A$ 240 - 318

Lương trung bình***

*Source: QS World University Subjects Rankings (2026)

**Nguồn:numeo.com

***Source: PayScale.com (2026)