Master of Marketing

About the course

Bond University’s Master of Marketing is a specialised coursework degree for current marketers and career changers, focused on strategy and decision-making in an AI- and digital-first environment. You’ll build capability in market research, consumer behaviour, brand and product management, promotional design, marketing analytics, and digital and social media marketing through practical projects and real-world case work. This is a Master coursework program in marketing within business.

Career outcome

Graduates can pursue roles in marketing and brand management across industries, using customer and market data to improve positioning and performance. The program supports careers in digital marketing, social media and campaign management, market research and insights, marketing analytics, customer experience, and product or communications roles, working with local or global organisations. This is preparation for professional practice as a Master coursework qualification in marketing and business.

Living Costs in Gold Coast**

Restaurant (Meal, Inexpensive Restaurant) A$ 22 - 29	Rent per Month (1 bedroom in City Centre) A$ 1,564 - 2,068	Rent per Month (1 bedroom Outside of Centre) A$ 1,096 - 1,449
Transportation (Daily) A$ 3 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 234 - 310

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)